The Growing Impact of Marketing Technology on Brand Growth in Nigeria
Netcore Cloud, a renowned Global Martech Company, has conveyed its gratitude for the burgeoning adoption of marketing technology in Nigeria. The company’s AI/ML-powered marketing automation and customer engagement platform aspires to revolutionize the interactions between marketing and product teams and their customers. This trend is perceived as a driving force for bolstering brand growth, enhancing brand penetration, and elevating the customer service experience in the nation.
The acknowledgment of the escalating influence of marketing technology in Nigeria was spotlighted at the 2023 Netcore Cloud Smartech’s Awards Night and Masque Ball, hosted in Lagos. Nisham Chhabra, Netcore’s Vice President for the Middle East and Africa (MEA), articulated that there has been a substantial exponential growth in the acceptance, utilization, and implementation of marketing technology in Nigeria. Consequently, this has fostered mutually engaging and advantageous relationships between various brands and their clientele.
Netcore Cloud’s mission centres around delivering a bespoke and exceptional customer experience with a personal touch. Chhabra states, “Since our inception in Nigeria, we have witnessed a consistent and rapid uptake of this technology by leading brands and enterprises in the country. Hence, we are here today to honour some of these clients who have effectively utilized our platform to connect with and convey their messages to their target audience.”
During the awards night, numerous esteemed Nigerian brands in the banking, fintech, and aviation sectors were lauded for their remarkable accomplishments in marketing technology. These entities encompassed Wema Bank, Ecobank, UBA, Sterling Bank, First Bank, Interswitch, Access Bank, Stanbic IBTC Bank, Polaris Bank, Carbon, Opay, Fidelity Bank, and Wakanow. The accolades spanned across diverse categories such as Best Engagement Strategy, Champion of Email Engagement, Omnichannel Journey Master, Best Innovative App of the Year, and more.
Chief Edirin Abamwa, CEO of Axon Analytics Limited, a subsidiary of Netcore Cloud, expressed enthusiasm regarding the positive impact of marketing technology on enterprises in Nigeria. He articulated, “We are delighted with the manner in which marketing technology has emerged as a game changer for various businesses in Nigeria. Tonight, we are reflecting on the numerous strides made by Netcore Cloud in the ever-evolving landscape of marketing technology, which serves as a testament that excellence transcends boundaries, and innovation propels advancement.”
The accolade from Netcore Cloud and the success narratives of enterprises in Nigeria underscore the mounting significance of marketing technology in the nation. This recognition also underscores the endeavours of companies in leveraging contemporary technology to heighten their brand presence and deliver exceptional customer experiences. With the proliferation of marketing technology, the anticipated impact on brand growth, customer service, and overall business prosperity in Nigeria is poised to evolve positively.
